Mercedes-Benz Road Couture brings together the best of high fashion and automotive innovation, creating a unique fusion that captivates and inspires. NOVUM has been instrumental in developing and executing this distinctive brand activation, blending luxurious design elements and automotive craftsmanship with immersive fashion experiences. Our strategic approach involves conceptualizing and orchestrating events that showcase the elegance and sophistication of Mercedes-Benz, amplifying its appeal to trendsetters, influencers, and discerning customers.

From meticulously crafted PR campaigns and media strategies to captivating experiential events, NOVUM ensures every activation embodies the brand’s DNA and resonates deeply with its audience. By creating memorable touchpoints and exclusive engagements, we elevate Mercedes-Benz’s influence across the fashion and automotive spheres, positioning it as a pioneer of luxury and innovation. Every aspect of our work is tailored to enhance visibility, foster authentic connections, and leave a lasting impact.