Allianz’s partnership with FC Bayern Munich and the German Football Association (DFB) represents a deep and enduring commitment to supporting football at both the club and national levels. As a strategic partner, NOVUM has worked closely with Allianz to develop and execute comprehensive strategies that elevate the brand’s presence and deepen connections with football fans worldwide. From planning large-scale sponsorship initiatives to managing every detail of activation, we ensure that Allianz’s values and brand essence shine through in every interaction.

Our work extends to holistic project management and activation, bringing together innovative experiences that captivate audiences. By leveraging on-site engagement, digital touchpoints, and immersive event activations, NOVUM positions Allianz as a leader in fostering meaningful connections with the football community. Through strategic alignment with both FC Bayern and the DFB, we drive impactful engagement that transcends the pitch and creates lasting memories for fans.