Bread & Butter by Zalando stands as a pioneering platform in the fashion industry, blending creativity, commerce, and cultural moments into a dynamic experience. NOVUM has been a key partner in shaping the evolution of this iconic fashion fair, providing strategic consulting and leading the development of the sponsorship strategy. By identifying and engaging top-tier sponsors, creating impactful marketing and contract materials, and facilitating strategic negotiations, we ensure that Bread & Butter remains at the forefront of fashion innovation and brand engagement.

Our involvement extends beyond strategy; it encompasses holistic event activation that leaves a lasting impression. From coordinating immersive brand experiences to managing every aspect of sponsorship implementation, NOVUM transforms Bread & Butter into a space where brands and fashion enthusiasts connect meaningfully. The event’s evolution, guided by strategic vision and meticulous execution, has positioned Zalando as a leader in shaping and redefining fashion culture.