Mercedes-Benz’s global commitment to the fashion industry underscores the brand’s dedication to creativity, elegance, and trendsetting influence. As a strategic partner, NOVUM has been instrumental in shaping and implementing a comprehensive fashion engagement strategy. This work spans global PR efforts, media integration, and the coordination of all national and international activities to ensure that Mercedes-Benz remains a leading force in fashion worldwide. By developing key visuals, messaging, and coordinated strategies, we position the brand as a tastemaker within the global fashion ecosystem.

NOVUM’s expertise extends to creating immersive brand experiences that elevate Mercedes-Benz’s influence at high-profile fashion events, including runway shows, industry collaborations, and creative partnerships. Our integrated communication strategies and visual storytelling ensure that every touchpoint reflects the brand’s legacy of luxury and innovation. This cohesive approach maximizes the impact of Mercedes-Benz’s fashion initiatives, deepening connections with industry insiders, influencers, and fashion enthusiasts alike.