Zalando: Transforming Brand Presence

NOVUM’s partnership with Zalando focuses on creating transformative brand experiences that inspire, innovate, and elevate. Through strategic consulting, event development, and comprehensive activations, our collaboration exemplifies a commitment to redefining fashion, tech, and consumer engagement. Guided by a deep understanding of market dynamics and the NOVUM Principle, we empower Zalando to make a lasting impact across diverse platforms and initiatives.

The NOVUM Principle for Zalando

At the core of our collaboration with Zalando is a commitment to leveraging strategic insight, market intelligence, and innovative thinking to deliver exceptional results. We offer comprehensive consulting and data-driven strategies that ensure every project aligns with Zalando’s brand vision and resonates deeply with its audience. Whether shaping fashion fairs, tech conferences, or creating entirely new platforms, our work seamlessly blends creativity and strategy to enhance engagement and brand loyalty.

In today’s rapidly evolving landscape, NOVUM ensures that Zalando’s initiatives tell a cohesive story across all touchpoints. We optimize brand presence, amplify market visibility, and foster meaningful interactions through emotionally engaging, relevant content and experiences. This integrated approach strengthens consumer connections, elevates brand loyalty, and drives measurable success.

Our Projects With Zalando

Bread & Butter Fashion Fair
NOVUM has played a crucial role in transforming the Bread & Butter Fashion Fair into a standout event in the fashion industry. Our comprehensive support includes:

• Overall strategic consulting in developing and enhancing the format.

• Creating and implementing a sponsorship strategy tailored to Zalando’s brand goals.

• Crafting marketing and contract documents, along with negotiating sponsorship contracts.

• Managing sponsorship engagements and ensuring seamless execution.

Tech Conference
Through our strategic collaboration, NOVUM helps Zalando lead and shape conversations around technology and fashion. Our approach combines strategic planning, event development, and impactful activations that position Zalando as a thought leader in tech-driven innovation.

Vizions by Zalando
As part of our ongoing efforts to elevate Zalando’s influence, NOVUM created the Vizions platform conference. Our work includes:

• Strategic development and implementation of the conference format.

• Crafting and executing a communication strategy to ensure widespread engagement.

• Ongoing consulting and support during implementation.

• Developing and executing a sponsorship strategy, including the creation of marketing documents, contract negotiation, and sponsorship management.