Mercedes-Benz’s presence in the world of golf is more than a sponsorship—it’s a testament to the brand’s dedication to precision, elegance, and global engagement. NOVUM has been instrumental in shaping this presence through a cohesive international golf strategy that aligns with the brand’s values and vision. From developing overarching strategies that span continents to refining existing commitments, we ensure that every interaction Mercedes-Benz has with the golfing community reflects its dedication to excellence.

Our activation efforts extend to designing and managing bespoke international golf tournaments, creating unique experiences that captivate players and spectators alike. Through tailored communication guidelines, toolkits for market activation, and strategic coordination of all initiatives, NOVUM ensures that Mercedes-Benz’s engagement with the golfing world is consistent, impactful, and truly memorable. By connecting the brand with key stakeholders and enthusiasts, we elevate its influence within one of the most prestigious sports landscapes.